3. What are the main challenges?
One of the key challenges EMAL has set itself is to develop the people employed at the smelter complex, and to provide employment opportunities for Emiratis outside of the traditionally oil- and gas-based industry.
Since its inception, EMAL has created 2,000 jobs with Emiratisation at the core of its employment strategy. Emiratisation and educational initiatives are underway, including a raft of HR recruitment days, pre-employment courses, graduate trainee and Emirati scholarship programmes, and partnerships with local universities, providing students with guaranteed jobs upon completion of their education.
Now in full production with the operation running seamlessly, we aim to increase our activities in creating Emirati careers, particularly as we move into the development of Phase 2.
4. Following Emal phase 2 UAE (Emal and Dubal ) will be producing more than 2.5 million tonnes annually, which is beyond UAE consumption, where is your targeted market ?
One of the main objectives of EMAL, as a key project of the Abu Dhabi 2030 plan to diversify the economy, is the development of downstream industry. There is high potential for local downstream industry. The close proximity of the metal park located in KIZAD next to the Al Taweelah site will provide a lot of opportunity for EMAL to provide both hot metal and cast products to private entities located there. Agreements have already been signed, and we aim to ramp up further agreements.
However, the majority of EMAL’s aluminium production will be targeted towards our growing international customer base, which we forecast to increase at least by 5% annually. Our focus is on Asia, Europe, the Middle East and the USA markets.
It is accepted that world demand will increase from the current 42 million tonnes to approximately 70 million tonnes by 2020. Now at full production, EMAL Phase one is on track to produce 750,000 tonnes of aluminium in 2011, with the potential to double output and is well positioned to help meet this increased global demand.